Partner, Shopper Insight
Suzanne Cheves joined Brandtrust in October 2010, after spending more than 16 years at Procter & Gamble and Clorox, to lead the shopper marketing and shopper insights practice. At Clorox, Cheves led the center of expertise responsible for developing the shopper marketing and shopper insights capability for the company. At P&G, she held sales, marketing and market research roles and was on the ground floor of P&G's initial efforts to understand shopping behavior and retail experiences. Cheves' extensive multi-functional background and experience provides her with the expertise to translate insights into the necessary actions clients need to inform their strategic and business planning objectives to win with consumers, shoppers and retailers.
Suzanne Cheves is presenting at: