speaker bio

Recognized as one of America's leading marketing consultants, Peter Krieg is president and CEO of Copernicus, a research-driven marketing consulting company in the business of transforming companies. Krieg has been working with leading consumer and retail brands to grow their brand equity and profit line for close to 30 years. He is the co-author of three books, Your Gut Is Still Not Smarter Than Your Head, Counterintuitive Marketing and Market New Products Successfully Using Simulated Test Marketing.