speaker bio

Peter Breen has been managing director of online content for the Path to Purchase Institute since its inception in 2003. Before helping to launch the Institute, he spent nearly four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the marketing industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising and Internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a bachelor’s in English and linguistics and a special minor in Japanese studies.