VP, Mobile Sales
As sales leader for mobile products at Catalina Marketing, Patrick Moorhead is responsible for working with Catalina's existing core and digital sales teams to implement cutting-edge and industry leading solutions with Catalina Mobile's innovative products for CPG manufacturers.
Prior to joining Catalina, Moorhead served as global director of mobile platforms at Draftfcb, leading mobile initiatives for Draftfcb's Chicago agency and across the global network, with a focus on key markets including China, UK, Europe and North America. He spearheaded the agency's mobile platform partnership with Velti in 2010, played a lead role in the development and launch of the agency's innovative mobile application Heat Tracker, was awarded the 2011 Social Media "Next Big Thing" Award and led the implementation of the first-of-its-kind ShopAlerts geo-fencing SMS program on behalf of four Draftfcb clients in partnership with Placecast and AT&T. Previously, Moorhead led R&D efforts and implementations on behalf of Razorfish’s emerging media practice group in the central U.S.
A sought-after expert and internationally recognized thought leader on the topics of mobile and shopper marketing, Moorhead has worked with some of the world's most recognizable brands. He has presented at numerous industry conferences and events, including ad:tech, OMMA Expo, SXSW Interactive, Digital Signage Expo, Digital Hollywood and McGraw Hill Media Summit. In 2011 he served as jury foreman for the mobile marketing category at the prestigious D&AD Awards in London, delivered a keynote address at the Asia Marketing Effectiveness Conference in Shanghai, China in March of 2012, and the IAB Mega Summits in both Mexico City, Mexico and Santiago, Chile.
Moorhead sits on Mobile Advisory Committee of both the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB). He is active in various industry associations, including the Mobile Marketing Association (MMA), The Chicago Mobile Association/Chicago Interactive Marketing Association (CiMA) and the Chicago Association of Direct Marketers (CADM). He was recently appointed as a faculty member at the Path To Purchase Institute.
Moorhead holds a bachelor's in fine arts and philosophy from Kenyon College and has studied at the graduate level in education, painting, architecture and interior design.
Patrick Moorhead is presenting at: