speaker bio

Henry Hendrix is the director of shopper marketing and in-store merchandising at Henkel Consumer Goods, the makers of Dial soaps and body washes and Purex laundry detergents. Hendrix has 15-plus years of marketing and sales experience spanning the airline and consumer packaged goods industries. As one of the founding members of the Henkel's winning-in-store team, he is charged with developing shopping solutions that influence shopper choice, reinforce brand equities and drive category growth for retail partners.