Director of Innovation and Consumer Experiences
Ed Kaczmarek is director of innovation, consumer experiences, at Kraft Foods, where he led the development of its award-winning iPhone application, the iFood Assistant – enabling food marketers to deepen consumer relationships and implement new revenue streams. iFood Assistant won an Edison Award for Innovation in 2010. Kaczmarek also co-led the creation of a new platform on the iPad, Big Fork Little Fork, to engage Millennial parents in delicious adventures in the kitchen with their children. He continues to lead innovation through a multitude of partnerships and exploration in both mobile and digital.
Kaczmarek has more than 24 years of integrated marketing communications experience spanning branding, new product development, advertising, CRM and strategy. He has driven innovation both digitally and in traditional arenas during his tenure at Cadbury/Dr Pepper, VNU, DoubleClick and Draft Worldwide. Kaczmarek also published “NYC Pet Project” while at Good Books Publishing, a company he founded. In 2009, Fast Company named him as “1 of the 10 Most Creative People in Food.” He also participates on the Intel Capital Advisory Board. Recently he was featured on the December/January 2012 cover of Chief Marketer and within the article “25 Trendsetters to Watch.”
Ed Kaczmarek is presenting at: