speaker bio

For the past 14 years, Dr. Chris Gray has delved deep into the minds of consumers to understand the motivations and influences that shape their shopping behavior. Gray's insights and behavioral models are deployed across Saatchi & Saatchi X's disciplines to create winning retail strategies and shopper communications that generate sustainable results for global manufacturers such as American Express, Elizabeth Arden, Frito-Lay, General Mills, LG, Nestlé, Novartis, PepsiCo, Procter & Gamble, Quaker, Walmart and Wendy’s.