SVP, Research Director
David Kuhn has been a member of Leo Burnett's world-class proprietary research group for 15 years. During his tenure, He has worked across multiple clients including Procter & Gamble, McDonald's, U.S. Army, Allstate, Hallmark, General Motors and Samsung. Over the last several years, Kuhn has developed a specialty of working in the realm of shopper insights. He played an instrumental role in the agency's multichannel shopper research and has been growing his shopper expertise while working across the wide array of P&G brands within the agency. Kuhn brings with him a background in experimental psychology with a concentration in judgment and decision making.
David Kuhn is presenting at: