Director, Digital Shopper Marketing
Dan Cooke leads digital shopper marketing for Kellogg Co.’s North American business unit. In this role, he helps set the strategy for digital communications, designed to engage and motivate shoppers for the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars and frozen waffles. Cooke is currently responsible for embedding an enhanced portfolio of digital capabilities designed to foster a deeper level of collaboration among retailers, with the ultimate objective of helping shoppers shop in a more effective and convenient way.
Prior to joining Kellogg, he held various sales, operations and marketing positions with global 500 companies, including more than 12 years of interactive marketing experience. He is a frequent speaker at industry events, and the recipient of numerous awards recognizing the effectiveness of interactive marketing and social media campaigns.
Dan Cooke is presenting at: