EVP & Senior Group Director
Lish Smestad is a trailblazer in the shopper marketing and promotion industry. For the last 15-plus years, she has been leading her clients to greater heights by developing their shopper marketing, digital, and promotion disciplines. As a partner in D.L. Ryan Companies (a part of Hyper Marketing, Inc.), she is responsible for driving client business across multiple channels and categories by leveraging insights that drive both brand and specific retailer objectives. Her client experience includes Hormel Foods, Jennie-O Turkey Store, Pepperidge Farm, Energizer, Unilever, Nutrisystem, Campbell's Soup Co., Land O' Lakes, Frito Lay, and Pillsbury/General Mills.
Alicia Smestad is presenting at: