Campaign Types
Design of the Times not only showcases the most creative and innovative retail campaigns, displays, packages and promotions, but also is your chance to compete against hundreds of today’s top in-store solutions.
To enter your displays, select your campaign type, then choose a retail category.
Campaign Types (Multiple Element)
In-Store Marketing: National/Regional Campaign
A campaign that utilizes at least two of the following five marketing tactics: displays and/or signs, consumer promotion, in-store events, co-op advertising and/or in-store media advertising. Entries should explain how these elements were employed together to achieve campaign objectives.
In-Store Marketing: Retailer-Specific Campaign
A campaign, conducted for a single retail account, that utilizes at least two of the following five marketing tactics: displays and signs, consumer promotion, in-store events, co-op advertising and/or in-store media advertising. Entries should explain how these elements were employed together to achieve campaign objectives. Store within a store and retail design entries also qualify.
In-Store Media
Networked advertising vehicles, including coupon dispensers, shelf signs, floor clings, shopping cart ads, in-store TV, in-store radio, digital signage, checkout ads and others. Entries must describe the creative elements of a specific campaign conducted through one of these networked ad vehicles, not the vehicles themselves.
Shopper Insights-Driven: National/Regional Campaign
A campaign whose creative elements and/or in-store activation were derived from an analysis of consumer/shopper research. Entries should explain the research methods used, the target audience, and the specific insights that influenced the campaign.
Shopper Insights-Driven: Retailer-Specific Campaign
A campaign whose creative elements and/or in-store activation were derived from an analysis of consumer/shopper research. Entries should explain the research methods used, the target audience, and the specific insights that influenced the campaign.
Campaign Types (Single Element)
Counter Displays (Permanent)
Any stand alone display that can rest on a counter, backbar or on a shelf. Designed to last for at least 3 months.
Counter Displays (Temporary)
Any stand alone display that can rest on a counter, backbar or on a shelf. Designed to be discarded after a brief promotional period (usually a week and no longer than 3 months).
Endcaps & Power Wings
A branded P-O-P display built for placement at the end of a store aisle. Also known as "end-of-aisle" displays. Power Wings (also called "sidekicks") attach to the side of endcaps. May be for permanent or temporary duration.
Freestanding Floor or Aisle Displays (Permanent)
Stand alone displays (such as wine racks or golf club displays) that are designed to stand alone out on the sales floor. This display should be designed to last for at least 3 months.
Freestanding, Aisle, Shipper or Pallet Displays (Temporary)
A floor display (usually made of corrugated) or a pallet merchandiser designed to stand alone out on the sales floor. Designed to be discarded after a promotional period (usually a week and no longer than 3 months).
In-Line, Gondola or On-Shelf Displays
Any display designed to promote or display a product on slatwall or a gondola shelf. P-O-P that doesn't hold a product (such as "aisle violators" or "channel graphics") can be entered in this category as well.
Interactive Displays or Kiosks
A display that requires the customer to supply information via keyboard, button array or touchscreen monitor.
Motion, Light or Sound Displays
A display that involves some sort of "special effect" including (but not limited to) blinking LEDs, musical or spoken sounds, lenticular images, moving display elements, etc.
Packaging: Primary, Standard or Every Day
The primary, everyday package for a product, in any material: corrugate, glass, plastic, metal, etc. To win, an entry will have to be something more than a "plain brown wrapper." The entry should have design elements that attract shopper attention and/or bolster the brand's "shelf presence" via shape, color, copy points, descriptive language, etc.
Packaging: Special Edition, Limited or Short Run
Special edition, short-run and/or limited-time promotional packaging for a product. Common examples include holiday packaging for liquor; gift boxes for perfumes; limited edition or collectible packages; re-labeled containers for product tests or targeted promotions; packages that sport special effects (such as lenticular images); etc.
Permanent Signage: Electric
Electric-powered signs made of permanent materials that typically are either suspended from ceilings or mounted to walls. Examples might include: neon signs, clocks, pool table lights, light boxes, LED signs, etc.
Permanent Signage: Non-Electric
This can include (but is not limited to) mirror signs, metal tackers, vacuum-formed wall signs, etc., as long as it uses permanent materials such as plastic, metal, wood or glass. It can also include some specialized applications such as tap handles.
Temporary Graphics/Signage
This can include (but is not limited to) floor graphics, banners, posters, static clings, shelf-talkers, danglers, wobblers, pole toppers, etc. Entries must use temporary materials such as paper, sheet vinyl, corrugated, card stock, etc. An entry may focus on one graphic execution (a mobile) or may focus on a variety of integrated elements as long as they relate to the same campaign or theme (for example, a mobile, floor graphic and table tent for McDonalds' "The Lost World" movie tie-in.)
If you have any questions, contact Maureen Macke at (847) 675-7400, x127 or on our contact page.
Internet Explorer users should upgrade to the latest version.
