InContext Solutions is an award winning technology and market research firm specializing in online 3D environment simulations with applications in virtual store research and collaborative store planning. The company’s research delivers highly accurate behavioral and attitudinal insights into shopper behavior, while its collaborative software tools allow many of the world’s leading consumer brands to make and operationalize effective decisions with their in-store revenue drivers.
CPG Manufacturers, Restaurants, Retailers
Name of Product/Service:
InContext Solutions Mobile Visualization App
Our biggest accomplishment this past year has been ...:
Now we are bringing mobility and ubiquity to 3D collaborative visualization tools by making them available on the iPad. Building on the company’s already successful 3D internet and desktop experience, InContext Solutions launched the app to enhance collaboration between CPG manufacturers and retailers. The 3D store planning tools enable collaboration between internal teams and business partners by allowing them to visualize in-store marketing decisions virtually before implementing them in the actual store environment. Different merchandising changes such as displays, shelf layouts and promotions can now be presented through a virtual and mobile environment. The app additionally allows for the linking of relevant sales data presented in a powerful visual way to further support the case for recommended changes to the in-store set up.
Our unique shopper marketing solution is ...:
Although virtual market research has become quite competitive, this is the first app in the marketplace that allows the complex environments to be brought into the field. Our clients were rolling out iPads to their sales teams and they wanted a more real-time and dynamic way to engage with their customers. With the InContext Solutions app, manufacturers can explore multiple options and layouts of the retail environment directly with their clients within the virtual space.
The problem we help brand marketers and/or retailers solve is ...:
It’s a much more engaging and effective way to have a conversation around marketing and sales objectives than using the static images and sales data that is commonly used. Decisions can be made in a shorter amount of time, directly impacting the bottom line of both businesses.