Symposiums
Collaborative Shopper Marketing - From Theory to Practice
This workshop will provide further exploration of the industry-changing work conducted by the Retail Commission on Shopper Marketing, the initial results of which were discussed at the In-Store Marketing Summit in April, at McDonald’s Hamburger University.
Fueled by the insights of 10 forward-thinking retailers in the supermarket, mass and drugstore channels, this groundbreaking initiative was launched in April 2009 to develop a retailer-centric approach to shopper marketing. Sponsored by The Coca-Cola Co., the Commission was formed to address the growing realization that the promise of shopper marketing would not be realized unless retailers had the opportunity to shape its growth as a business process. After the foundational working sessions, the Commission expanded its ranks through the addition of 10 product manufacturers and three marketing agencies, which brought a balanced perspective to the final result.
Attendees of this workshop will leave with:
- A solid understanding of best practices for next-generation collaborative shopper marketing
- Examples of how leading companies have worked together in creating differentiated shopper-based solutions
- Insights and lessons learned from experiences of leading practitioners
- An appreciation for the requisite organizational capabilities needed to develop the right organizational framework to capitalize on the promise of shopper marketing
Neurological Best Practices for Optimizing In-Store Shopping Experiences
This symposium provides an in-depth look at how neuromarketing is being applied to the world of in-store shopping. Learn about the latest brain science that is revolutionizing our understanding of consumer and shopping behavior, view and discuss many best practices that have been revealed by these new approaches and participate in a live design session in which you can apply the lessons you have learned. No prior knowledge of neuroscience or neuromarketing is required.
Key takeaways:
- Understand and employ neuromarketing techniques, terms and technologies to build powerful brands and successful businesses
- Reach consumers’ minds at the preconscious, precognitive level, where responses are unbiased and unfiltered
- Effectively market products at all points in the consumer journey
