Keynote Addresses
Bringing Brands to Life Through Integrated Communications from the Store-Back
P&G builds brands that are purpose-inspired and benefit driven. By being clear on why a brand exists, what it stands for and how it is expressed, P&G ensures its brands truly touch and improve the lives of its consumers. In this context, the in-store communication and experience of the brand is critical.
Dina Howell will speak to how P&G takes strong consumer insights, translates them into purpose-inspired ideas and then executes them holistically through all relevant media and touchpoints — starting with the store and all the way back through the path to purchase.
Putting Customers First = Customers for Life
Kroger’s customer-centric approach continues to be the key to the company’s success. Kroger and its 334,000 associates focus on four areas to build customers’ loyalty for life: people, prices, products, and the overall shopping experience in its family of stores. This philosophy drives every decision Kroger makes, and partners seeking to do business with the largest traditional grocer in the U.S. need to understand that it all starts with the customer. Understanding this philosophy is the secret to unlocking opportunities for mutually beneficial collaboration that will serve Kroger shoppers on the path to purchase and at the point-of-purchase.
