Paving the path to purchase

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Retail is changing — fast. It’s becoming evermore clear that digital and retail marketing and other efforts that impact “The Path to Purchase” are gaining ground as mediums that can effect substantial change for your brand.

But in a lot of ways, it’s uncharted territory. Brands, retailers and agencies alike are being challenged to streamline processes, implement best practices and leverage the latest insights and technologies in order to drive sales at the shelf.

The Shopper Marketing Expo is the one place where you will acquire the knowledge, tools and resources to:

Create relevant experiences that have lasting impact on your brand equity
Reinvent your brand to align with shifting consumer values
Collaborate with digital and in-store professionals across all categories and channels who are facing the same challenges as you
Connect and exchange ideas with vendors who can help you achieve your shopper marketing objectives

The exhibit hall connects you with the people, ideas and tools that are essential to success in the field of shopper marketing.

Discover practical content on today’s hottest retail topics from more than 65 world-class shopper marketing experts, researchers and practitioners.

Hosted at the historic Navy Pier in Chicago, the Expo offers a wealth of business and entertainment amenities and is easily accessible from both coasts.

Photo credit: © Chicago Convention & Tourism Bureau

Head to the Design of the Times Gallery to generate new ideas, shop for vendors and discover the latest answers to your most complicated in-store marketing challenges.

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