Path to Purchase Expo

(Formerly the Shopper Marketing Conference & Expo)

September 20-22, 2016 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL


Book your ticket! Choose your seminars! Register on site to join the world's largest gathering of shopper and retail marketing professionals.

New Name & Location

Returning to Chicago as the Path to Purchase Expo is a logical evolutionary change since Expo represents all components that influence consumer goods decision-making.  LEARN MORE

2016 P2PX Audience

See a sample of P2PX attendees, who are forward-thinking professionals representing leading brands, retailers and agencies. LEARN MORE

Keynote Addresses

Walmart, The Coca-Cola Co. and Walgreens take center stage to discuss leveraging new approaches and deploying a compelling path to purchase strategy to win with shoppers and brands. LEARN MORE

Meet the Speakers

Over 90 experts – including Institute Faculty – will present insights on everything from e-commerce strategies to retail collaboration to digitally integrated shopper solutions. LEARN MORE

Reserve a Booth

Get in front of a captive audience of brand marketers and retail executives who are responsible for reaching and engaging consumers along the path to purchase. LEARN MORE

Inside the Exhibit Hall

Visit the curated and potent collection of over 120 capable solution providers that bridge the gap between knowledge and execution. LEARN MORE

Design of the Times

The Design of the Times Gallery and the awards ceremony shine a spotlight on the year's most effective in-store displays, activations and campaigns and offer inspiration to all attendees on the show floor. LEARN MORE

The VR/AR Experience

Watch virtual reality come to life when you visit a select group of exhibitors who've been invited to showcase their VR/AR solutions as part of the VR/AR Experience at Expo.   LEARN MORE